One of the world’s best-known theme park brands, Six Flags, has announced a significant upgrade to the benefits of its Gold season passes and memberships in 2026, offering holiday-makers greater flexibility and value when visiting parks across North America.
Under the new structure, Gold season pass holders will no longer be tied to a single home park for their visits. Instead, the passes have been restructured on a regional basis, meaning holders can visit any park in their region throughout the 2026 season without paying extra.
Regional Access Across North America
Six Flags says it has divided its parks into four main regions — East, Midwest, Texas and West — each containing several theme parks and water parks. Once a pass is updated, members will automatically be able to use their Gold pass at any park within their region.
For example, the Midwest Region will include major attractions such as Cedar Point, Kings Island and Six Flags Great America, while the East Region covers parks including Dorney Park, Six Flags Great Adventure and Carowinds.
Free Upgrades for Early Purchasers
Six Flags has also said that guests who previously purchased an All Park Passport add-on — which allowed access to all parks across North America — will receive a free upgrade to a higher-tier Prestige Pass or membership this month. This means they will retain all-park access for the 2026 season at no extra cost.
Gold pass holders who took part in the company’s 2025 promotional offer — which included an All Park Passport — will keep their full access through 2026, with regional access beginning again in 2027.
New Perks, Loyalty Games and Offers
In addition to expanding access, Six Flags is rolling out new digital perks via its official mobile app and launching an online Midway Arcade game, where pass holders can compete for prizes such as free passes and Fast Lane queue skips.
Amid all the fanfare, Six Flags is also promoting a limited-time spring sale in February that allows visitors to buy Gold passes at the price of Silver passes at select parks — a potential saving for families planning holiday trips.
A Response to Attendance Challenges?
The move comes at a time when the operator, which has expanded significantly after its merger with Cedar Fair, has faced attendance and financial challenges. The company is using these new benefits in part to boost engagement and value for season pass holders ahead of the peak summer period.
