Merlin Entertainments Introduces AI-Powered Guest Service Across Its Attractions
Merlin Entertainments is using AI technology to improve guest service across LEGOLAND, SEA LIFE, Madame Tussauds and its global attractions.
Pleasurewood Hills Owner Confirms Wipeout Plans and Four New Rides for 2027
Pleasurewood Hills confirms Wipeout could return for Halloween, while owner Freddy Stokes reveals four new rides and more exciting plans for the 2027 season.
Pleasure Beach Resort wins eight at UK Theme Park AwardsÂ
Blackpool’s Pleasure Beach Resort saw out its summer season with success, taking home eight awards at the UK Theme Park Awards - including wins for its newly introduced rides and shows.Â
Pleasurewood Hills to Offer Night-Time Rides for the First Time This October
Pleasurewood Hills will offer night-time rides for the first time this October, with Halloween event Pleasurewood Chills bringing selected attractions to life after dark.
Merlin Entertainments Secures £650m Refinancing Deal as Theme Park Giant Looks to Future
Merlin Entertainments, the company behind some of the UK's biggest theme parks and attractions, is reported to have secured a refinancing deal worth around £650 million.
Overplay Extended at Great Yarmouth Pleasure Beach Until November 2026
Overplay at Great Yarmouth Pleasure Beach has been extended until 1st November 2026, giving families more chances to enjoy the inflatable attraction this autumn.
Pleasurewood Hills Wipeout Incident: Visitors Praise How the Park Handled the Situation
Pleasurewood Hills visitors praise the park and emergency services for their handling of the Wipeout incident, after 27 riders were safely rescued.
Diggerland Summer Opening Ends Today: What Changes From September?
Diggerland's daily summer opening ends today. Find out when the parks will open in September and during October half term.
Brean Theme Park Offers Half-Price Tickets for Final Day of Summer Season
Brean Theme Park is offering £16 online tickets this Bank Holiday Monday for its Half Price Mega Monday, marking the final day of its summer season.
River Caves Set to Return to Blackpool Pleasure Beach in 2027
Blackpool Pleasure Beach's historic River Caves is set to return in 2027 after a major re-imagining, with new scenes and smaller, comfier boats.
Dine with the Dead: Alton Towers Reveals Twisted Scarefest Dining Experience
Would you dare join Dine with the Dead at Alton Towers for a killer combination of food, fear, and fantastic Halloween atmosphere?
Thorpe Park Reveals New Tenement Scare Maze for Fright Nights 2026
Tenement arrives at Thorpe Park for Fright Nights 2026: a chilling, immersive maze beneath the building. Not included in tickets, £12 per person.
Drayton Manor Closed Today Due to Inclement Weather
Weather forces Drayton Manor to close today; guests will receive instructions to rearrange visits, with apologies for disappointment.
The Conjuring 4D Experience Comes to Thorpe Park Fright Nights
The Conjuring 4D Experience arrives at Thorpe Park Fright Nights, bringing terrifying 3D visuals, special effects and supernatural scares to Sunset Cinema.
West Midlands Safari Park Extends Summer Savings Until September
West Midlands Safari Park extends its summer savings until 30 September, with tickets from £13.90pp, up to 45% off and a free return visit.
Minecraft at Alton Towers — Final Week
Minecraft at Alton Towers is entering its final week! Discover the Minecraft: Meet the Mobs experience before it ends on 28 August 2026.
