YouTube sensation MrBeast is taking his brand to a whole new level with the launch of Beast Land, a first-of-its-kind theme park set to open in Riyadh, Saudi Arabia. As reported by Blooloop, the park will make its debut on 13 November during the city’s annual Riyadh Season, a large-scale entertainment event that has quickly become one of the Middle East’s biggest attractions.
Beast Land brings to life the kind of wild, high-energy challenges that made MrBeast famous online. It will feature custom-built games inspired by his videos — experiences that, according to MrBeast himself, “don’t exist anywhere else.” Guests can expect an array of immersive, competitive-style activities, all designed to capture the excitement and unpredictability of his digital content. Among the most talked-about attractions are Tower Siege, where players catapult balls into towering tubes for points; Drop Zone, a nerve-wracking challenge in which participants stand on trap doors until one unlucky contestant drops; and Airmail, a zip-line-style game where players aim to drop a weighted bag onto a target below.
While the games are the headline feature, Beast Land is far from being just an oversized arcade. The park will also include roller coasters, family-friendly rides, and themed dining and shopping experiences. MrBeast has described it as an entertainment destination for fans, families, and friends — a place where visitors can enjoy the “Beast experience” without needing to compete in extreme challenges.
Riyadh Season itself provides the perfect backdrop for this new venture. Launched in 2019, the festival is part of Saudi Arabia’s Vision 2030 initiative, which aims to expand tourism and entertainment across the Kingdom. Each year, it transforms Riyadh into a hub of concerts, exhibitions, and attractions from around the world. The addition of Beast Land underscores the country’s growing ambition to become a global player in the theme park and leisure market.
For international visitors — especially those travelling from the UK — Beast Land offers an intriguing new stop on the theme park map. The concept marks one of the first major crossovers between a digital creator and a physical themed destination. It represents a shift in how entertainment brands are built, with influencers like MrBeast transforming online fame into real-world experiences.
UK travellers considering a visit should be aware that Beast Land’s opening coincides with one of the busiest times of year in Riyadh. The park’s debut during Riyadh Season will likely attract massive crowds, so advance booking will be essential. Saudi Arabia has made it increasingly easy for international tourists to visit, but visitors should still check visa requirements and plan accommodation and transport early, especially given the surge in demand during the event.
In terms of appeal, Beast Land promises to blend family-friendly fun with the kind of over-the-top spectacle that MrBeast is known for. Its focus on interactive play and prizes makes it a refreshing change from the traditional coaster-centric parks familiar to UK visitors. The park even boasts what MrBeast calls “the world’s largest prize wall,” adding an extra layer of excitement and unpredictability to every visit.
There are still some open questions about how Beast Land will operate long-term. It’s unclear whether the attraction will remain open after Riyadh Season ends or if it’s designed as a limited-time installation. Pricing details also haven’t been fully confirmed, and it remains to be seen how the mix of games and rides will be balanced.
Nevertheless, Beast Land represents a fascinating new direction for the theme park industry. It demonstrates how digital entertainment can evolve into physical, immersive worlds that appeal to global audiences. For theme park enthusiasts, it’s a reminder that the boundaries between online content and real-life experiences are continuing to blur.
For UK fans of MrBeast — or anyone eager to see how internet culture is shaping the future of attractions — Beast Land is shaping up to be one of the most talked-about openings of the year. It might just mark the beginning of a new era where creators move beyond the screen to build entire worlds inspired by their online universes.
