Merlin Entertainments today announces the appointment of Pablo Sconfianza to the role of Chief Financial Officer (CFO), effective immediately. This follows his initial appointment to the role on an interim basis in April 2025. Under Pablo’s leadership, Merlin will continue to focus on strengthening profitability and driving greater efficiency across the business.

Pablo has a wealth of global experience in finance, having held various senior roles in corporate and financial planning, commercial finance, and strategic business development across many different geographies. Prior to joining Merlin, he worked as Group Financial Controller at British American Tobacco, overseeing the financial delivery of the group and playing a pivotal role in strategic decision-making, including global capital allocation and deployment.

Pablo replaces Karim Hajjar, who is stepping down as CFO following a successful tenure. During Karim’s time at Merlin, he oversaw major initiatives including the first stages of our transformation programme and the establishment of a global finance function. The business is extremely grateful to Karim for his contribution to the business and wishes him well for the future.