This August, Madame Tussauds London transforms into a pop-culture playground with “Summer of Icons”, a limited-time music experience bringing together legendary figures from British and international music—past and present—under one roof.
A Festival of Wax Performers
Expect nothing less than a festival vibe—without the mud, tents, or long queues. This four-weeks-only extravaganza features major icons such as One Direction, Spice Girls, Little Mix, and The Beatles. Plus, modern favorites like KSI join the lineup, offering something for every generation.
- One Direction makes a spectacular return for the first time in years—designed with visible outfits donated by the band, seated on a school-style bench for fans to join in the photo op.
- Jam with Little Mix—glam, glitter, and girl-power.
- Step into Beatlemania aboard your imaginary yellow submarine as you walk with The Beatles.
- KSI, the internet sensation, brings contemporary flair to the celebration.
This experience is integrated into the broader Madame Tussauds London visit, which includes over 150 lifelike celebrity figures, the Spirit of London ride, the Chamber of Horrors, and Marvel Universe 4D cinema.
Why It’s a Must-Visit
Diverse appeal: Whether you’re a Belieber, Swiftie, or Beatles fanatic, you’ll find moments tailored to your fandom.
Unique photo ops: From sitting with One Direction to festival-style vignettes with Beyoncé and Drake—perfect for standout social-media-worthy shots.
Festival energy—indoors and accessible: All the excitement, none of the rain—and a perfect escape in central London.
Limited-time exclusivity: Only running for four weeks this August, this curation brings a dynamic, fresh twist to the museum experience.
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