Blackpool’s Pleasure Beach Resort is making days out more affordable for families by letting children under the age of two ride for free – a new edtion for 2026.
The theme park has introduced the Under Two eTicket, which provides free entry and access to up to 10 rides and attractions for children two and under.
Tiny riders can experience their first taste of family thrills, with up to eight Nickelodeon themed rides available, including family-friendly rollercoasters and exciting water rides, plus PB Express and Impossible
While in previous years, under twos could enter the park without charge, they would have needed to purchase a separate ticket in order to access the rides. For the 2026 season, there will be no additional charge.
We want visiting us to be easier and more accessible for families. We know the cost of a day out can add up quickly and it can start to feel like a significant investment.
By allowing under twos to ride for free, the hope is to ease that pressure put on families when planning their day out.
Families are at the heart of Blackpool’s tourism industry. By offering affordable ticket options, we aim to encourage family visits and help the town thrive as a whole.
Amanda Thompson OBE, CEO Pleasure Beach Resort
Pleasure Beach is also offering a variety of entertainment beyond the rides to engage young visitors. Nickelodeon characters will roam the park for meet-and-greets, as well as five different festivals featuring live music and entertainment will take place throughout the year.
The first of these is Turn It Up Festival from April 10-12, which sees live bands playing hits from Sabrina Carpenter, Harry Styles, Taylor Swift and more inside Pleasure Beach. The shows are included with every type of eTicket.
An Under Twos eTicket can be reserved via the Pleasure Beach Resort website and then collected in person from the Ticket Centre on the day of your visit.
More information about what’s on offer at Pleasure Beach Resort for under 2s can be found here.
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