Coca-Cola, in partnership with Merlin Entertainment, has today announced they are offering the chance to win VIP experiences at some of the UK’s best-known attractions in exchange for empty plastic bottles.
We’re thrilled to continue our partnership with Merlin Entertainments for a fourth year, turning recycling into an exciting opportunity for families and thrill seekers across the UK to win fantastic prizes. The reverse vending machines are a fun and impactful way to encourage sustainable habits while creating magical memories.
Elodie Peribere, Marketing Director at Coca-Cola Great Britain
The partnership, running for a fourth consecutive year, aims to incentivise and encourage recycling via reverse vending machines situated across 12 participating Merlin Entertainments attractions, including Alton Towers Resort, LEGOLAND® Windsor Resort, Thorpe Park and more.
The partnership continues Coca-Cola’s ongoing relationship with Merlin Entertainments, which has seen over 175,000 plastic bottles collected via the reverse vending machines since they were first introduced.
From the 1st July to 7th September 2025, families will get the chance to win once-in-a-lifetime prizes for the price of one 500ml drink.
Competition details
Offering guests the chance to be part of the action and enter between the 1st July and 7th September 2025, 30 reverse vending machines will be on site at 12 participating Merlin Entertainments attractions.
Locations include Cadbury World, Alton Towers Resort, Chessington World of Adventures Resort, LEGOLAND® Discovery Centre Birmingham, LEGOLAND® Windsor Resort, SEA LIFE aquariums in Blackpool, Birmingham, Brighton and London, The Blackpool Tower, Thorpe Park, and Warwick Castle.
Machines can be found by asking staff members at the attraction or using the individual attraction’s app, guiding guests through the parks to recycle their bottles and enter the VIP competition via a website printed on the receipt after recycling.
