Merlin Entertainments Introduces AI-Powered Guest Service Across Its Attractions
Merlin Entertainments is using AI technology to improve guest service across LEGOLAND, SEA LIFE, Madame Tussauds and its global attractions.
Merlin Entertainments Secures £650m Refinancing Deal as Theme Park Giant Looks to Future
Merlin Entertainments, the company behind some of the UK's biggest theme parks and attractions, is reported to have secured a refinancing deal worth around £650 million.
Merlin Launches ‘Straight Face Challenge’ for National Rollercoaster Day
Merlin launches the Straight Face Challenge for National Rollercoaster Day 2026, giving coaster fans the chance to win a Platinum Merlin Annual Pass.
Merlin Entertainments Announces Great British Summer Savings with Reduced VAT Prices for 2026
Merlin Entertainments is offering reduced VAT prices on visits between 25 June and 1 September 2026. Discover family days out, thrilling attractions and unforgettable summer adventures across the UK.
Clearpay Becomes Merlin Entertainments’ Preferred BNPL Partner
Clearpay (Afterpay) is now Merlin Entertainments’ preferred BNPL partner, offering pay-in-4 options at Alton Towers, Thorpe Park and more.
Fiona Eastwood Welcomes Great British Summer Savings Scheme as Merlin Passes VAT Cut Directly to Families
Fiona Eastwood welcomes the UK’s Great British Summer Savings scheme as Merlin Entertainments passes VAT cuts onto tickets and children's meals.
Merlin Entertainments Partners with Sainsbury’s Nectar360 to Offer Families Bigger Savings on UK Attractions
Families across the UK can now enjoy some of the nation’s biggest attractions for less thanks to a brand-new partnership between Merlin Entertainments and Sainsbury’s Nectar360.
25% Off Toby Carvery, Harvester & More – New Passholder Perk!
Merlin Passholders get 25% off mains at Toby Carvery, Harvester & Stonehouse Pizza & Carvery. Here’s how to use it.
Passholders Get Exclusive First Look at PAW Patrol Land at Chessington
Merlin Passholders can preview the new PAW Patrol land at Chessington World of Adventures Resort on May 2. Limited tickets released Wednesday.
John Burton Leaves Merlin Entertainments: The Creative Mind Behind Some of the UK’s Biggest Theme Park Experiences
John Burton, one of Merlin Entertainments’ leading creatives behind Hyperia, World of Jumanji and Nemesis Reborn, has confirmed he is leaving the company.
Platinum Pass Fastrack Perk Updated at Merlin Theme Parks from 14 March
Merlin Platinum Passholders can now redeem their free one-shot Fastrack directly at rides from 14 March, removing vouchers at Alton Towers, Thorpe Park and more.
Adneto Announces Partnership with Merlin Entertainments
Adneto partners with Merlin Entertainments, bringing attractions like LEGOLAND®, SEA LIFE & Madame Tussauds closer through payments & rewards.
Delivering Magic Behind the Scenes: OCS Partners with Merlin Entertainments to Elevate UK Attractions
OCS partners with Merlin Entertainments in a major UK deal, transforming behind-the-scenes operations at top theme parks and attractions.
Unlock Year-Round Adventure with Merlin’s NEW Essential Annual Pass
Discover unparalleled value with the new Merlin Annual Pass - Essential, offering over 330 days of family-friendly fun at UK's top attractions. Perfect for memorable adventures!
Coca-Cola and Merlin Entertainments team up to turn empty plastic bottles into VIP fun at Alton Towers Resort, LEGOLAND® Windsor Resort, Cadbury World and beyond
Discover how Coca-Cola and Merlin Entertainments are promoting recycling with a chance to win VIP UK attraction experiences—simply recycle your plastic bottles.
Merlin Annual Pass Renewals and Monthly Membership Price Freeze
Merlin Annual Pass is expressing profound gratitude to its valued passholders for their unwavering loyalty and commitment.
