Save more this summer with reduced VAT prices. Turn ordinary days into extraordinary adventures with Great British Summer Savings.
With reduced VAT prices available on visits from 25 June to 1 September 2026, there has never been a better time to experience some of the UK’s most popular attractions.
From thrilling rides and spectacular views to fascinating wildlife and immersive attractions, Merlin Entertainments is inviting guests to turn ordinary days into extraordinary adventures this summer.
If you’re planning family days out during the holidays, be sure to check participating attractions and booking options to take advantage of the Great British Summer Savings promotion before the summer season comes to an end.
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