Pleasure Beach Resort in Blackpool, has announced the reintroduction of Non-Rider eTickets for the first time in six years, making it the only major UK theme park to offer this type of ticket.
In response to guest feedback, the park has introduced a new Non-Rider eTicket priced at £25. This ticket comes loaded with £5 worth of ‘Pleasure Beach Pounds,’ which can be redeemed for food and beverages within the park premises.
The Non-Rider eTicket grants unlimited access to the Pleasure Beach Express ride and entry to the Chinese Puzzle Maze and Bradley and Bella’s Learning Garden. Additionally, ticket holders will have the opportunity to meet and take photographs with Pleasure Beach’s live-action characters, including the beloved PAW Patrol pups, the iconic SpongeBob SquarePants gang, and Wallace and Gromit.
This year we’ve placed a strong focus on making visits more affordable for families, without compromising the guest experience. We believe we have done this in ways that allow us to continue to thrive – not only as an important destination in Blackpool, but as an employer of hundreds of local people.
Amanda Thompson OBE, CEO of Pleasure Beach Resort
This new offering from Pleasure Beach Resort demonstrates the park’s commitment to enhancing the guest experience by providing a diverse range of options tailored to individual preferences and needs.
Interesting move by Pleasure Beach. Good to see options for those who prefer not to ride but still want to enjoy the park atmosphere.
This is absurd. A theme park that charges you to NOT ride the rides? What’s next, breathing fees? No thanks, I’ll spend my money elsewhere!
The Non-Rider eTicket seems like a fair deal, especially with the added Pleasure Beach Pounds. Might consider it for my next family visit.
£25 and all you get is £5 back for food? Pleasure Beach really knows how to nickel and dime people. Complete joke if you ask me.
£25 just to meet characters and get into a maze seems like a waste. Should be free entry for non-riders or at least significantly cheaper.