Technological innovation and immersive entertainment come together in PortAventura World’s new venture, “Expedition ULUM: The Jurassic Awakening”, a pioneering mixed reality experience in the world. The proposal will transport visitors to the heart of Mexico on an expedition that combines themed physical settings and state-of-the-art digital environments.
Developed by PortAventura Adventure Labs, the in-house innovation hub of PortAventura World, together with Spatial Voyagers, and with the support of Moya in theming, the new experience will open to the public on November 26 with a special opening with free access for Christmas, by reservation through the official PortAventura World application
An immersion into Jurassic Mexico
In “Expedición ULUM”, visitors become explorers sent to the cenotes of Yucatán to document the possible existence of aquatic dinosaur fossils. What begins as a scientific mission soon turns into an unexpected encounter with living Jurassic creatures hidden for millions of years under the waters.
The narrative, inspired by Mayan roots and the mystery of the cenotes, mixes science, adventure and fantasy to awaken the curiosity and imagination of young and old alike. The name ULUM, symbolizes strength and movement, key elements both in the Jurassic universe and in the very story of the expedition.
Expedición ULUM” is the first family mixed reality experience in a theme park. It is designed for groups of up to six people, recommended from the age of six. The experience uses PICO 4 Ultra Enterprise mixed reality glasses, which make it possible to merge real and digital elements in the same environment, and applies cutting-edge virtual technology never before seen in a theme park worldwide. With an approximate duration of between twelve and fifteen minutes,
Andreu Tobella, Digital Director of PortAventura World
”Expedición ULUM” offers a multisensory and interactive experience, in which visitors can move freely, interact with the digital environment in different ways, and live a unique version of the experience, discovering a Jurassic universe in motion.
Expedición ULUM reaffirms PortAventura World’s commitment to innovation and technology at the service of emotion. We want every visit to the resort to be a unique experience, in which imagination and science go hand in hand.
With this new addition, PortAventura World strengthens its leadership as a pioneering destination in innovative experiences in Europe thanks to the work carried out from Adventure Labs, which explores new ways of uniting technology, emotion and narrative to transform the way visitors
enjoy the resort.
The route will be available in Spanish, Catalan, English and French. In addition, it is an experience accessible to people with reduced mobility, reinforcing PortAventura World’s commitment to inclusivity and universal accessibility.
