Alton Towers Resort is celebrating a spellbinding victory after scooping multiple accolades at the prestigious UK Theme Park Awards 2025.
The Resort, nominated for an impressive 15 categories, enchanted the judges and fans alike – taking home 9 awards – which recognised the Resort’s unrivalled commitment to world-class thrills and unforgettable guest experiences.
The awards were held on Thursday 18th September at the historic Wicksteed Park.
The wins included Best Marketing Campaign and Best Social Media Content, as well as Best Queue Line Experience for Wicker Man.
This year’s ceremony, hosted by TV presenter Naomi Wilkinson, shone a spotlight on the very best of the UK theme park industry.
The accolades crown what has already been a thrilliant year for the Resort.
In March 2025, Alton Towers Resort unveiled Toxicator – the world’s highest top spin ride – which challenged fans to ‘submit to spin’ and take on the ride’s record-breaking adrenaline.
The magic doesn’t stop there: this October, Scarefest promises to plunge guests deeper into fear than ever before, with the launch of Edge of the Forest – the Resort’s most terrifying scare maze to date – and a brand-new scare zone, Dark Hollow.
For those daring to explore the Resort after dark in a different way, a brand-new VIP Ghost Tour has also been unveiled.
Equipped with professional-level ghost-hunting equipment, fans are invited to uncover the eerie secrets and spectral legends that linger in the shadows of the iconic Towers.
From groundbreaking new rides to award-winning guest experiences, Alton Towers Resort continues to raise the bar for thrills, chills, and once-in-a-lifetime adventures.
At Alton Towers Resort, we’re committed to raising the bar to create world-class experiences.
Neil Crittenden, Vice President of Alton Towers Resort
We’re proud to have received these latest awards, which recognise not only that commitment but, most importantly, the dedication of our teams – who make the magic happen every day.
Full list of Alton Towers Resort’s award wins
- Best Queue Line Experience or Pre-Show – Wicker Man (Gold) and The Curse at Alton Manor (Silver)
- Best Integration of Technology in a Guest Experience – The Curse at Alton Manor (Gold)
- Best Social Media Content (Gold)
- Best Marketing Campaign – Toxicator (Gold)
- Best New Attraction – Toxicator (Silver)
- Best Theme Park for Toddlers – Cbeebies Land (Bronze)
- Best Theme Park for Thrills (Silver)
- Best New Entertainment – COMPOUND (Silver)
To book tickets to be among the very first to experience the terrifying new scare maze ‘Edge of the Forest’ visit https://www.altontowers.com/explore/events/scarefest/
Scarefest 2025 kicks off on 27th-28th September and is available to book for the following weekends: 3rd-5th October, 10th-12th October, 17th October-2nd November
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