The £8.72M Aviktas ride arrives at Pleasure Beach Blackpool, promising an exhilarating experience skyward with epic coastline views, debuting in 2026.

Discover Pleasure Beach's enchanting new ice show, 'Alice, Frozen in a Wonderland of Dreams,' blending fantasy, athleticism, and special effects for all ages.

We braved Journey to Hell 2025 at Blackpool Pleasure Beach — from the new Abyss zone to haunted rides, here’s everything you need to know.

Experience the spine-chilling Journey to Hell at Blackpool’s Pleasure Beach! Walk through 120-year-old River Caves, haunted scare zones, live actors, and more.

Uncover the top rides and terrifying experiences at Blackpool Pleasure Beach's Journey to Hell, where darkness transforms fun into a hauntingly thrilling night.

Discover behind-the-scenes at Pleasure Beach with exclusive tours, visiting hidden areas, learning its rich history, and seeing magic in action for only £55.

Discover the milestone: Infusion at Blackpool Pleasure Beach approaches one million rides, offering guests an exhilarating experience and a significant park achievement.

Blackpool's Valhalla, crowned Europe's best water ride, offers an adrenaline-pumping Viking voyage past fire, ice, and water—recognized with top industry awards.

Pleasure Beach Resort in Blackpool has added a terrifying new attraction to this year’s Halloween event – and it incorporates a favourite ride in a way thrillseekers have never experienced before.

Blackpool’s Pleasure Beach Resort has dropped its first big hint about what fans can expect from its new £8.72M ride when it opens next year.

Discover the latest updates to Wallace & Gromit's Thrill-O-Matic at Blackpool's Pleasure Beach, featuring new characters from the award-winning Vengeance Most Fowl.

Discover how Blackpool Pleasure Beach made history by broadcasting guest messages from space, creating a truly unforgettable moment in theme park innovation.

Discover Blackpool Pleasure Beach's new weather guarantee: rain over 3 hours? Get a free return visit within 7 days and enjoy the thrill rain or shine.

Discover why Blackpool Pleasure Beach is crowned Europe's most action-packed theme park, featuring adrenaline-fueled rides and thrilling attractions.

Discover the iconic Grand National at Pleasure Beach Resort as it reopens, offering thrilling high-speed racing on a historic wooden coaster.

Celebrate 25 years of Valhalla at Blackpool Pleasure Beach with fire, ice, and thunder – a legendary water dark ride like no other in the UK.