The construction of the new Aviktas ride has taken a dramatic step forward this week, and the 138 foot structure is now standing ahead of its 2026 opening (which also happens to be Pleasure Beach's 130th birthday.)

Discover festive fun at Pleasure Beach with Christmas shows, ice skating, holiday dining, and magical grotto visits this December. Perfect for family celebrations!

Pleasure Beach Resort is offering an exclusive opportunity for a select number of thrill enthusiasts to experience this groundbreaking attraction before its public debut.

Restocked! Explore meticulously crafted 3D printed models of Pleasure Beach rides—a must-have for theme park lovers. Limited supplies.

The £8.72M Aviktas ride arrives at Pleasure Beach Blackpool, promising an exhilarating experience skyward with epic coastline views, debuting in 2026.

Discover Pleasure Beach's enchanting new ice show, 'Alice, Frozen in a Wonderland of Dreams,' blending fantasy, athleticism, and special effects for all ages.

We braved Journey to Hell 2025 at Blackpool Pleasure Beach — from the new Abyss zone to haunted rides, here’s everything you need to know.

Experience the spine-chilling Journey to Hell at Blackpool’s Pleasure Beach! Walk through 120-year-old River Caves, haunted scare zones, live actors, and more.

Uncover the top rides and terrifying experiences at Blackpool Pleasure Beach's Journey to Hell, where darkness transforms fun into a hauntingly thrilling night.

Discover behind-the-scenes at Pleasure Beach with exclusive tours, visiting hidden areas, learning its rich history, and seeing magic in action for only £55.

Discover the milestone: Infusion at Blackpool Pleasure Beach approaches one million rides, offering guests an exhilarating experience and a significant park achievement.

Blackpool's Valhalla, crowned Europe's best water ride, offers an adrenaline-pumping Viking voyage past fire, ice, and water—recognized with top industry awards.

Pleasure Beach Resort in Blackpool has added a terrifying new attraction to this year’s Halloween event – and it incorporates a favourite ride in a way thrillseekers have never experienced before.

Blackpool’s Pleasure Beach Resort has dropped its first big hint about what fans can expect from its new £8.72M ride when it opens next year.

Discover the latest updates to Wallace & Gromit's Thrill-O-Matic at Blackpool's Pleasure Beach, featuring new characters from the award-winning Vengeance Most Fowl.

Discover how Blackpool Pleasure Beach made history by broadcasting guest messages from space, creating a truly unforgettable moment in theme park innovation.