Blackpool Pleasure Beach has unveiled an eye-catching new offer for thrill-seekers, announcing that guests will be able to experience the spinning ENSO ride system on ICON for just £5 during selected Adrenaline Weekends.
The limited-time promotion marks one of the most affordable ways yet for visitors to try the optional spinning seats on the UK’s first double-launch coaster, adding an extra dimension of unpredictability to one of the park’s headline attractions.
A New Way to Ride ICON
Since debuting in 2018, ICON has established itself as one of the UK’s most popular modern roller coasters. Manufactured by Mack Rides, the coaster features two launches, sweeping airtime hills, and near-miss interactions with other rides across the park.
For enthusiasts who may have hesitated to pay the standard ENSO supplement, the £5 offer presents a low-risk opportunity to try the spinning experience. Meanwhile, for first-time riders, it creates a compelling upsell that significantly alters the ride’s sensation profile.
Pleasure Beach opens for the 2026 season on March 7, which is also its 130th year of operating, and ‘Adrenaline Weekends’ in March are half price. Guests can enjoy their first rides of the season for just £30 by pre-booking online at www.pleasurebeachresort.com
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