BBC News have reported that Alton Towers could be open throughout the year, under plans with the Staffordshire Moorlands District Council it would generate hundreds of new jobs and make the staffordshire moorlands into a stronger visitor destination.

Councillor Keith Flunder said. “The council wants to raise the profile of the Moorlands so it becomes a stronger destination as a place for both day visits and longer holidays.”
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The council report said the strategy for Alton Towers opening throughout the year would need private-sector investment to be unlocked and the support of local communities.
Staffordshire Moorlands, the district council said it would work with Alton Towers on a 10-year plan.
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