West Midland Safari Park share a Sneak Peek of there new logo for the 2024 season at the park.
“Exciting Times Ahead”
The park shared the logo on there social media accounts: “Following our video announcement this morning, here are some more pictures of our animals reacting to our brand-new logo”
“Get ready for more updates and a fresh website coming next month! Exciting times ahead for West Midlands Safari Park!“
The award-winning tourist attraction celebrated its 50th anniversary last year, so the Park felt like it was the right time to embark on a rebrand and truly mark the start of a new era.
Head of Marketing, Rochelle Zare, explained, “We have grown so much as an organisation, especially in the last four years, so we felt that we needed a new logo and brand identity, that can grow with us into the future.
“After thorough research, in which we invited feedback from various stakeholders, including regular guests to the Park and prospective customers, we gained valuable insight into why people love our attraction and why guests want to visit. This showed we have one of the best, immersive animal experiences in the country, so we wanted our new brand identity to reflect that, hence the addition of a giraffe icon.”
She continued, “As a family attraction we wanted to get the seal of approval from our core audience, so we tested the new logo with hundreds of local school children, aged 4-11 and it was a big hit! We hope all our guests love it as much as we do.”
From next month, guests can expect to see the logo change across the Park’s signage and digital channels, including a brand-new website, shortly followed by the release of a range of new retail products as well as staff uniforms.
Managing Director for West Midlands Safari Park, Chris Kelly, added, “This is an exciting time for all of us here at the Park and we’re delighted to be sharing our new look after months of hard work behind the scenes. This definitely signifies a new chapter and I’d like to take the opportunity to thank all our guests, past and present for supporting us. Without them, we couldn’t continue to take the best care of the animals who call the Park home and all the conservation efforts we support for their counterparts in the wild.”