Pleasure Beach Resort’s much anticipated £8.72M ride has today been delivered to the Blackpool attraction, and the huge mission to see it constructed is underway.
Fans of Pleasure Beach have been eagerly awaiting the new ride – which will be the tallest of its kind in the UK – since it was announced by bosses earlier this year. Today, the giant spinning pendulum structure has finally arrived on the seafront.
The new ride, which reaches 138 feet at its highest point, will see 40 riders swing 120 degrees skywards, over epic views of the coastline. And the ride’s sheer height (almost double the size of Drayton Manor’s Maelstrom ride, which takes a similar format on a smaller scale) will drastically change the way Blackpool’s famous coastline will look.
An opening date is yet to be revealed, but the ride will make its debut in the 2026 season.
This record-breaking attraction will transform both our skyline and the thrill-factor for 2026. Seeing its arrival has been a real moment of pride for everyone here at Pleasure Beach; we see the arrival of Aviktas as a statement of our commitment to creating unforgettable experiences, and keeping Blackpool at the heart of UK tourism.
Amanda Thompson OBE, CEO of Pleasure Beach Resort
Last month, Pleasure Beach hit another milestone in the construction of Aviktas as piling work completed.
Piling is the process of driving structural piles into the ground to create a strong foundation to build on, and it’s a major portion of the groundwork for the new ride. Before that, more than 200 letters (some which came from as far as Ireland, Scotland and even Germany) were buried underneath the spot where Aviktas will stand.
Pleasure Beach asked fans to send in their messages, which were added to a time capsule alongside memorabilia including ride parts, a document detailing what the world is like in 2025, a USB containing photos of staff, and blueprints for Aviktas. “Easter eggs” from the new ride were also added to the ‘Abyss’ scare zone at Pleasure Beach’s ‘Journey to Hell’ Halloween events, which were spotted by some eagle-eyed fans.
Guests still have a few more chances to enjoy their last rides of the year. Pleasure Beach is open weekends until the end of November, when the 2025 season closes with an ‘end of season’ firework display from 5pm on Saturday November 29.
The biggest savings can be secured by booking online at www.pleasurebeachresort.com
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