This year’s event will come with an added twist for thrillseekers – The Smiler Takeover. With a series of marmalising experiences dedicated to the world’s first 14-loop rollercoaster, The Smiler, in its 10th year. The Smiler’s secretive organisation, Ministry of Joy, will take over the area of X-Sector on the Theme Park with a series of interactive elements, immersive theatre and optical illusions.

Guests will also get to experience other world-class rollercoasters including Wicker Man and Oblivion, and by completing all of them, guests will get the chance to win a fantastical overnight stay for a family of four, including one-day tickets to the Theme Park. Guests need to pick up a Ministry of Joy identity card from Towers Street, collect a stamp from each of the six world-class rollercoasters, then share on Instagram using #FestivalofThrills.

Festival of Thrills – The Smiler Takeover will take place from April 17th – May 7th. For more information and to book, visit: Festival of Thrills | Alton Towers Resort