Pleasure Beach Resort in Blackpool, has announced the reintroduction of Non-Rider eTickets for the first time in six years, making it the only major UK theme park to offer this type of ticket.
In response to guest feedback, the park has introduced a new Non-Rider eTicket priced at £25. This ticket comes loaded with £5 worth of ‘Pleasure Beach Pounds,’ which can be redeemed for food and beverages within the park premises.
The Non-Rider eTicket grants unlimited access to the Pleasure Beach Express ride and entry to the Chinese Puzzle Maze and Bradley and Bella’s Learning Garden. Additionally, ticket holders will have the opportunity to meet and take photographs with Pleasure Beach’s live-action characters, including the beloved PAW Patrol pups, the iconic SpongeBob SquarePants gang, and Wallace and Gromit.
This year we’ve placed a strong focus on making visits more affordable for families, without compromising the guest experience. We believe we have done this in ways that allow us to continue to thrive – not only as an important destination in Blackpool, but as an employer of hundreds of local people.
Amanda Thompson OBE, CEO of Pleasure Beach Resort
This new offering from Pleasure Beach Resort demonstrates the park’s commitment to enhancing the guest experience by providing a diverse range of options tailored to individual preferences and needs.
Honestly, this feels like a cash grab. Non-Rider eTicket but you only get a measly £5 back in vouchers? Not exactly what I’d call value for money.
Not for me since I love the rides, but I can see how it’s a great option for others. The park’s effort to cater to different guests is commendable.
Meeting characters and exploring without the rides could be perfect for those with little ones or people who just enjoy the vibe. A thoughtful addition.
Wow, this is such great news! Being able to visit Pleasure Beach without having to pay full price for rides I don’t go on is perfect for me. Can’t wait to spend a day there and enjoy the atmosphere!
£25 with some redeemable currency sounds like a decent offer. It’s nice that they’re thinking about non-riders too.