Adneto is thrilled to announce a new partnership with Merlin Entertainments Trade, the global leader in location-based entertainment.
Merlin’s iconic portfolio includes world-famous attractions such as Madame Tussauds, SEA LIFE Aquariums, LEGOLAND® Parks, and the London Eye, experiences that millions of families and travellers plan their lives around.
Through this collaboration, Adneto will bring these beloved experiences closer to consumers by integrating them directly into banking and payment ecosystems. The partnership aims to make discovery easier, while offering more meaningful rewards to customers.
This partnership sits at the intersection of experiences, loyalty, and everyday payments
Adneto Spokesperson
We’re incredibly excited about what we’re building together and look forward to scaling across markets. More magic is ahead.
The collaboration underscores a shared vision of combining entertainment with convenience, making it simpler for consumers to access and enjoy some of the world’s most renowned attractions.
About Adneto
Adneto is an AI powered loyalty and rewards platform, helping enterprises drive revenue, engagement and retention.
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