If you’ve been waiting for the perfect excuse to pick up souvenirs, ride merch, or themed apparel, now’s your moment. The Alton Towers Resort has just announced a limited-time boost to Passholder retail discounts, increasing savings to 30% off across selected items.
Here’s everything you need to know about this short but valuable perk.
What’s the Offer?
From 3rd to 13th April 2026, eligible Merlin Annual Passholders can enjoy:
- 30% off full-price retail items
- Available across shops at Alton Towers Resort
- Applies to Gold and Platinum Merlin Passholders
Important Terms & Conditions
Before you start filling your basket, here are the key rules:
- A valid Gold or Platinum Merlin Pass must be presented
- Discount applies to full-price items only
- CBeebies Land merchandise is excluded (standard 10% discount applies instead)
- Cannot be combined with other offers or promotions
- Additional exclusions may apply
Always check with staff in-store if you’re unsure whether an item qualifies.
This is a temporary upgrade, adding an extra 10% on top of the usual discount—making it one of the best retail deals passholders will see this season.
If you’re visiting between 3–13 April, don’t miss the chance to make the most of it. Whether you’re after exclusive merch or just want to save a bit extra, this is one of the best retail offers we’ve seen at the resort recently.
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