Home News Merlin Entertainment Minecraft In Real Life: Merlin Entertainments And Mojang Studios Join Forces to...

Minecraft In Real Life: Merlin Entertainments And Mojang Studios Join Forces to Create Minecraft attraction in the UK

Merlin will be investing in excess of £85 million ($110 million) in the first two attractions, which will be launching in the US and the UK between 2026 and 2027.

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Merlin will be investing in excess of £85 million ($110 million) in the first two attractions, which will be launching in the US and the UK between 2026 and 2027. (Image: Merlin Entertainment)

Merlin Entertainments, a world leader in branded entertainment destinations, has announced “Adventures Made Real”: a new, global strategic partnership with Mojang Studios, the creator of Minecraft, the best-selling video game of all time.

The collaboration will bring Minecraft adventures to life in the real world through immersive and interactive entertainment attractions in fixed locations around the globe.

It will create new and exciting ways to immerse yourself in the physical Minecraft world including digitally enabled real-life experiences, as well as the creation of touchpoints that will allow guests to unlock exclusive in-game content to continue their gaming journey.

Merlin will be investing in excess of £85 million ($110 million) in the first two attractions, which will be launching in the US and the UK between 2026 and 2027. (Image: Merlin Entertainment)

Merlin will be investing in excess of £85 million ($110 million) in the first two attractions, which will be launching in the US and the UK between 2026 and 2027. This will include the development of first-of-its-kind concepts for Minecraft-themed guest accommodation, retail, and food & beverage, alongside exciting experiences – including a Minecraft-themed ride – at Merlin locations in these two countries. Longer-term, Merlin will expand these experiences to other destinations globally.

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Scott O’Neil, Chief Executive Officer of Merlin Entertainments: “This is a significant milestone for Merlin, which reinforces our commitment to reaching new audiences through bold and captivating concepts, and directly supports our ambitions for growth. Minecraft is the best-selling video game of all time, and this world-first will see fans experience its thrill and creativity in real life, at theme parks and city-centre attractions in leading tourist destinations. This initial investment is just the beginning, replicating Merlin’s tried-and-tested approach to globally launching new concepts and platforms, as we have with LEGO, Peppa Pig, Sony Pictures, CBeebies and others. This is an exciting opportunity for our Merlin Magic Making team, working collaboratively with Mojang Studios to bring cross-reality experiences, themed accommodation and other elements to life for the largest gaming community in the world.”

The creative collaboration and development of these cross-reality experiences between Merlin Magic Making and Mojang Studios teams will ensure authenticity in all features.

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