Merlin Entertainments, a world leader in branded entertainment destinations, has announced a new partnership with Paramount to bring PAW Patrol – the number one pre-school brand in the UK and globally, produced by Spin Master Entertainment – to one of its leading UK theme parks in 2026.

The introduction of the famous pups to Chessington World of Adventures Resort through the creation of the UK’s first and only PAW Patrol themed land, will surprise and delight families with young children across the country.

This major new collaboration is part of Merlin’s strategy to work with owners of leading intellectual property (IP) to bring these premium brands to life in key locations across the world and comes hot on the heels of its recent global partnership with Minecraft. It also signals the company’s ambition to broaden its offering to families with pre-school children, increasing its appeal with this key demographic.

Chessington World of Adventures is the UK’s only attraction to offer a theme park, zoo, aquarium and themed hotels, and is uniquely placed to strengthen its appeal to young families through the addition of this popular pre-school brand. The development at Chessington will include the creation of first-of-its-kind concepts, not only with four PAW Patrol-themed rides, but also guest accommodation and a customised retail offer, all of which will bring the brand to life.

The themed, immersive PAW Patrol land is being developed through close collaboration between the creatives at Paramount and the innovators in Merlin Magic Making, who together have vast experience in reaching new audiences through bold and captivating concepts.