Merlin Entertainments, a global leader in location-based entertainment with over 140+ global attractions, will be partnering with Coca-Cola for the second consecutive year in a bid to help protect the planet and reduce plastic waste. This summer, guests will be in with a chance of winning VIP experiences at some of the UK’s best-known family attractions in exchange for simply bringing along an empty 500ml plastic bottle and recycling it, at one of the specifically designed reverse vending machines across UK attractions.
Since the launch of the initiative in 2019, Merlin has collected and recycled over 100,000 plastic bottles through specifically designed Coca-Cola reverse vending machines and is now offering guests the chance to be part of the action and enter between the 1st July and 30th September 2023. This year the campaign has reached new heights and now includes 28 reverse vending machines, which will be on site at 11 participating Merlin Entertainments attractions, including Alton Towers Resort, LEGOLAND® Windsor Resort, THORPE PARK Resort, Chessington World of Adventures Resort, Warwick Castle, SEA LIFE aquariums in Blackpool, Birmingham, Brighton and London, The Blackpool Tower and LEGOLAND® Discovery Centre Birmingham.
This year, prizes are bigger and better than ever before, including a VIP behind the scenes tour and experience in Sharkbait Reef by SEA LIFE at Alton Towers Resort, a VIP Giraffe Feed Experience at Chessington World of Adventures Resort in connection with the Chessington Conservation Fund, a shark feed at the Deep Sea Adventure at LEGOLAND® Windsor Resort in connection with the SEA LIFE TRUST, plus conquering the 127ft climb of one of the UK’s tallest roller-coasters, THE SWARM at THORPE PARK Resort. This means, by recycling one 500ml drink, families will get the chance to win once-in-a-lifetime prizes in exchange for helping Coca-Cola on its mission to collect and recycle a bottle for every one it sells by 2030. The partnership with Merlin Entertainments builds on Coca-Cola’s sustainable packaging strategy, which now includes 100% recycled PET plastic bottles which are infinitely recyclable.
For more information about the reverse vending machines please visit www.coca-cola.co.uk/Merlin