Families across the UK can now enjoy some of the nation’s biggest attractions for less thanks to a brand-new partnership between Merlin Entertainments and Sainsbury’s Nectar360. The collaboration introduces a fresh way for Nectar members to turn everyday shopping into unforgettable family experiences, with discounted access to more than 20 Merlin attractions nationwide.
The exciting partnership means Nectar customers can now redeem their points for tickets to some of the UK’s most popular theme parks and attractions, including Alton Towers Resort, LEGOLAND Windsor Resort, Chessington World of Adventures Resort, the London Eye, and SEA LIFE centres across the country.
Double the Value on Merlin Attraction Tickets
One of the biggest highlights of the new partnership is the ability for Nectar members to double the value of their points when booking Merlin attraction tickets through the Nectar app. For example, customers can exchange £5 worth of Nectar points for £10 off Merlin ticket prices, helping families stretch their budgets further while planning memorable days out.
With the cost of family entertainment continuing to rise, the partnership offers a welcome opportunity for households to enjoy top UK attractions at a more affordable price. By linking everyday spending with leisure experiences, the collaboration creates a simple and rewarding way for families to make the most of their Nectar points.
More Than 20 Attractions Included
The partnership covers a wide range of Merlin attractions across the UK, giving customers access to thrilling roller coasters, immersive themed experiences, aquariums, and iconic city attractions.
Participating attractions include:
- Alton Towers Resort
- LEGOLAND Windsor Resort
- Chessington World of Adventures Resort
- The London Eye
- SEA LIFE attractions nationwide
- And many more Merlin experiences across the UK
Whether guests are looking for adrenaline-filled rides, educational marine experiences, or a fun family weekend away, the partnership aims to make these experiences more accessible.
Supporting Affordable Family Entertainment
Merlin Entertainments says the partnership aligns with its ambition to provide accessible and affordable attractions that bring families together through shared experiences and play.
As families continue searching for better value when booking leisure activities, reward-based partnerships such as this are becoming increasingly popular. By teaming up with Nectar360, Merlin is making it easier than ever for customers to unlock greater value from their regular spending habits.
The move also strengthens Nectar’s growing portfolio of lifestyle and entertainment rewards, giving members even more flexibility in how they choose to spend their points.
A Boost for UK Days Out
The partnership is expected to appeal strongly to UK families planning school holiday trips, weekend adventures, and special celebrations throughout the year. With major Merlin attractions consistently ranking among the country’s most visited destinations, the ability to reduce ticket costs through Nectar points could make days out more achievable for many households.
For regular visitors to Merlin attractions, the scheme may also provide an alternative way to save money beyond traditional promotions and advance ticket discounts.
As demand for affordable family entertainment continues to grow, partnerships like this could become an increasingly important part of the UK attractions industry.
We know our Nectar members want great value and real rewards. That’s why our partnership with Merlin matters. It’s all about giving families fun days out for less and making every point count towards something special.
Mark Given, Sainsbury’s Chief Technology, Marketing and Data Officer
With Nectar, we are able to offer even better access to days out and holidays for families across the UK. This partnership is another step in realising our ambition of providing affordable attractions that bring families close together through play. With Bluey the Ride: Here Come The Grannies at Alton Towers and World of PAW Patrol at Chessington World of Adventures, now is the best time for Nectar customers to enjoy the benefits of Merlin attractions and even more Nectar points.
Stan Swinton, Merlin’s Chief Growth Officer
The new partnership between Merlin Entertainments and Sainsbury’s Nectar360 offers a practical and rewarding way for families to enjoy some of the UK’s biggest attractions for less. With double-value Nectar point redemptions now available on Merlin tickets through the Nectar app, customers can turn everyday shopping into exciting experiences at theme parks, aquariums, and iconic attractions across the country.
For families looking to make their budgets go further without sacrificing memorable days out, this new collaboration could be one of the most valuable attraction partnerships of the year.
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