Vekoma and PortAventura World have announced the creation of WeRiseUp, a new company focused on developing mixed reality experiences for theme parks.
The partnership combines Vekoma’s ride engineering expertise with PortAventura’s growing investment in immersive technology. The goal is to create attractions that blend physical rides with digital effects and storytelling using mixed reality (MR) technology.
Unlike traditional virtual reality, mixed reality allows guests to still see the real environment around them while digital elements are layered into the experience in real time.
The launch follows the debut of El Diablo Neo, which PortAventura describes as the world’s first mixed reality roller coaster.
Joining forces with Vekoma was a natural decision. They are world leaders in the design and manufacturing of attractions, and they share our vision of creating transformative experiences. Combining their engineering excellence with the operational know-how built at PortAventura World gives WeRiseUp a unique starting point to scale globally.” He also explains, “PortAventura World has firmly believed that this division had enormous growth potential beyond our resort, and that is precisely why we have promoted its spin-off: to give it the autonomy, focus and ambition needed to lead a new chapter in immersive entertainment worldwide.
Andreu Tobella, CEO of WeRiseUp
The attraction upgrades the classic El Diablo: Tren de la Mina coaster with MR headsets that add visual effects, creatures, and interactive storytelling synced to the ride experience.
WeRiseUp could help bring similar experiences to other parks worldwide, potentially allowing operators to refresh existing attractions without building entirely new rides.
The move also positions Vekoma at the forefront of next-generation attraction technology as mixed reality continues to grow within the theme park industry.
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