Fans visiting Thorpe Park this summer are in for a rather tasty surprise, as Flipz takes over Hyperia for the next three weeks.
The activation sees the popular pretzel snack brand bring its distinctive style to Thorpe Park’s record-breaking coaster, creating a series of eye-catching experiences for guests across the park.
Flipz Meets Hyperia
Hyperia, Thorpe Park’s newest and fastest ride, has become one of the resort’s biggest attractions since opening. Now, for a limited time, the coaster is getting a Flipz makeover.
The three-week takeover has been designed to make Flipz hard to miss during the busy summer season, with Gen Z-inspired photo opportunities and branded touchpoints appearing throughout the guest journey.
For visitors, that means plenty of opportunities to spot the Flipz branding, grab a photo and get involved with the activation before or after experiencing Hyperia.
Win Exclusive Flipz Prizes
The takeover isn’t just about the photo opportunities.
Visitors will also have the chance to win exclusive Flipz prizes through a scan-to-win mechanic promoted throughout the park.
It adds another reason for guests to keep an eye out for Flipz branding during their visit, with the activation designed to encourage visitors to interact with the brand as they make their way around Thorpe Park.
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