The Blackpool attraction has unveiled a new pricing strategy that allows guests to enjoy discounted entry rates by arriving later in the day.

From 1:30 PM onwards, the cost of an eTicket will progressively decrease hourly until 3:30 PM, when the cheapest on-the-day ticket reaches £34.00.

On select dates when the park remains open until 10:00 PM, visitors could potentially experience up to six and a half hours of rides and attractions at the discounted rate.

Traditionally, a full day’s ticket purchased on-site at Pleasure Beach costs £50 for adults and £45 for juniors, with the price remaining constant regardless of the arrival time.

This new initiative offers greater flexibility and cost savings for those able to visit during the latter part of the day.