China’s First LEGOLAND® Resort: A World of Creativity Awaits

China's first LEGOLAND® Resort officially opens its gates inviting guests to step into a world of creativity, adventure and imagination (Image: Merlin Entertainments) The wait is over! LEGOLAND® Shanghai Resort today (July 5) officially opens its gates welcoming families into a vibrant world of creativity, adventure and imagination. Located in Fengjing Town, Jinshan District, this highly anticipated destination is China’s first LEGOLAND Resort and the largest LEGOLAND park at the time of opening, making it the ultimate LEGO® experience for children aged 2-12 and their families. Spanning 318,000 sqm, the brand-new theme park and hotel destination will invite guests to immerse themselves into eight “lands”, filled with over 75 interactive rides, shows and attractions, as well as explore thousands of LEGO models built from more than 85 million LEGO bricks. From adrenaline-filled adventures to hands-on play, every corner of the Resort is designed to create unforgettable memories for all. This extraordinary achievement has been made possible thanks to 10,000 workers and 300 teams from 15 countries bringing together world class creativity, engineering, and innovation. China's first LEGOLAND® Resort officially opens its gates inviting guests to step into a world of creativity, adventure and imagination (Image: Merlin Entertainments) The grand opening ceremony, which took place today, was a colourful celebration, featuring joyful music and dancing, and appearances from beloved LEGOLAND characters Mike and Amy. Dressed in vibrant costumes, performers brought the opening to life, alongside representatives from the Shanghai and Jinshan Governments, Merlin Entertainments, The LEGO® Group, and New Jinshan Investment Group, the Resort’s Kid Reporters and thousands of guests, who gathered to commemorate this exciting milestone. To mark the spectacular grand opening, LEGOLAND Shanghai Resort will be rolling out the red carpet for an epic "Grand Opening Week" from July 5 to 13. Guests can enjoy a week of fun, with the Resort transformed into a festive wonderland of themed decorations, immersive experiences, and exclusive offers. The LEGO Plaza will buzz with daily welcome shows and meet-and-greet moments with many LEGOLAND characters. Limited time minifigure swaps, exclusive merchandise, special discounts, and LEGO treats await all adventure-seekers. The grand opening is the perfect blend of creativity, culture, and joy, promising unforgettable memories for all who step through the gates! Our purpose at Merlin Entertainments is to bring people together to create memorable experiences for families around the world. Today, we are taking that to the next level, with the opening of LEGOLAND Shanghai Resort, our first LEGOLAND Resort in China, the second biggest theme park market in the world. This milestone represents a major step towards our ambition to be the global leader in branded entertainment destinations. Our deep understanding of the Chinese consumer and our experience of operating in China for over a decade has allowed us to create LEGOLAND Shanghai as the ultimate theme park and hotel destination. It blends the tried and tested LEGOLAND experience, which is so successful across our parks from Denmark to Dubai, with rich Chinese cultural elements, creating a destination that is both globally recognisable and locally resonant, connecting children with their heritage through imaginative play. From the first sketches to the final LEGO brick, this Resort is the result of years of vision, collaboration, and passion and is a testament to the dedication of our teams and the unwavering support of all our partners.Fiona Eastwood, Chief Executive Officer of Merlin Entertainments Mr. Zhuang Jian, Chairman of Shanghai New Jinshan Investment Share Holding Group Co., Ltd., emphasised that the establishment of LEGOLAND in Shanghai has brought advanced international theme park management concepts and rich cultural connotations, injecting new vitality into the tourism market of Jinshan and even Shanghai, and will attract more domestic and international tourists to the region. As part of the grand opening, LEGOLAND Shanghai Resort proudly introduces a range of exclusive attractions designed to deliver world-class entertainment and inspire creativity in guests of all ages. Guests will be able to step into the spectacular live theatre, where the world premiere of the LEGO Monkie Kid live show will take centre stage. At the world-first water-town style boat tour, guests are welcomed to cruise through 25x scale LEGO Chinese water town and modern Shanghai cityscapes - all built from LEGO bricks. The resort also debuts, the LEGOLAND Creative World, where creativity soars to new heights. The area is home to DADA where guests are able to engage by taking a picture with the largest LEGO minifigure in history. China's first LEGOLAND® Resort officially opens its gates inviting guests to step into a world of creativity, adventure and imagination (Image: Merlin Entertainments) Brand new to the Resort, BRICK STREET and BRICKTOPIA! are the ultimate destinations for LEGO enthusiasts, bursting with imaginative decorations, awe-inspiring LEGO models, and daily performances. In the LEGO NINJAGO themed land, the action never stops, thrill-seekers can challenge themselves on three major rides: LEGO NINJAGO The Ride, Jay's Gravity Force Trainer, and Kai's Sky Master. Alternatively, for younger guests who are still at the start of their theme park adventures, LEGO CITY is the perfect place to begin. Families can also head to the Driving School to earn their very first driver's license or team up with their loved ones for a thrilling firefighting rescue. It's a place where every child can be a hero. Next, water lovers of all ages won’t want to miss the fun-filled LEGO Friends land. Ride a jet ski at Water Race Challenge, glide through waves at the Beach Party, or join a friendly boat-building competition at Build-A-Boat. Then, it’s time to head over to the LEGO Castle themed land, young guests are transported into a world of knights, wizards, and dragons through thrilling speed and height challenges! China's first LEGOLAND® Resort officially opens its gates inviting guests to step into a world of creativity, adventure and imagination (Image: Merlin Entertainments) Throughout the resort, six restaurants, tens of food stands and ten retail stores provide a wide range of dining and shopping options. Pigsy's Food Court, CITY Restaurant, and Bricks Family Restaurant serve up LEGO themed tableware for a playful meal. Ice cream food carts dish out Dragon Ollie and LEGO brick-shaped ice-cream delights. The largest “The BIG Shop” in Asia and the world premiere LEGO Monkie Kid’s Merch shop are treasure troves of LEGO products and exclusive items. Guests can extend the fun with a sleepover at LEGOLAND Hotel, where they are greeted by Ollie the Dragon and can enjoy character meet-and-greets, pyjama dance parties, and nightly surprises that carry the magic of the park into bedtime. The grand opening of LEGOLAND Shanghai Resort signifies the culmination of years of hard work, creativity, and partnership. It marks a new chapter where Chinese and Western cultures blend, and imagination and creativity spark unforgettable moments. Notably, the 36th Shanghai Tourism Festival Vacation Summer launches at LEGOLAND Shanghai on this momentous day, making the Resort a premier summer travel destination with the endless fun and creativity of LEGO adventures. LEGOLAND Shanghai Resort is more than a theme park – It’s a place where families build dreams, brick by brick.

China’s First LEGOLAND® Resort: A World of Creativity Awaits

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