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Littler does the Big One: Darts ace celebrates Forbes recognition with a day at Pleasure Beach

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Pleasure Beach Resort

Luke Littler has finally made good on his promise to take his friends to Blackpool’s Pleasure Beach Resort, after being recognised by Forbes as one of the best rising stars in sport.

The darts sensation visited the Lancashire theme park on Saturday April 13 with friends and family, days after he was named on the Forbes 30 under 30 list for Sports and Games.

His visit follows comments he made during the PDC World Darts Championship when asked how he would spend his potential winnings. At the time, Littler told TalkSPORT: “All my friends are watching at home, we’ve always said we need to go Blackpool Pleasure Beach or Alton Towers so I think they will be looking at me like ‘you’re paying, Luke’ and I’ll be like, yeah, okay!”

The mention prompted Pleasure Beach Resort to reach out to Littler on X about a visit, as well as taking a friendly swipe at rivals Alton Towers.

And while Littler was ultimately beaten in the final by Luke Humphries, he has proven to be a man of his word – and selected Pleasure Beach Resort as his park of choice.

The Nuke spent the day enjoying Pleasure Beach’s world famous rides, including ICON, the 325ft Big One, and winner of the “best water ride in the world”, Valhalla.

He posted a photo with girlfriend Eloise Milburn on his Instagram, looking suitable soaked from Valhalla.

Pleasure Beach Resort CEO, Amanda Thompson, said: “During the World Darts Championship we told Luke we’d love to have him visit us win or lose, and he’s had plenty to be proud of since then.

“It was fantastic to see him on the cover of Forbes after being named in the 30 Under 30 Class of 2024, and even better that he wanted to celebrate by taking his friends to visit us. It doesn’t hurt that he chose to visit us over Alton Towers, either!”


The Forbes’ 30 under 30 is a set of lists that recognises people under the age of 30 who are excelling in their field. Littler was chosen for the honour by a panel of judges including Sir Mo Farah and Fifa’s Chief of Women’s Football Sarai Bareman. Other notable names who made the list included footballers Jude Bellingham and Lioness Alessia Russo.

Pleasure Beach Resort is home to a host of exhilarating thrill rides and family attractions, as well as the UK’s only Nickelodeon Land. One of the resort’s two hotels, Boulevard, was named Northern Europe’s Most Luxurious Hotel in 2023.

Guests can secure the biggest savings by booking online at www.pleasurebeachresort.com

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