Merlin Entertainments is one of the biggest names in the global attractions industry, operating some of the most iconic theme parks, aquariums, and entertainment venues in the world.
But how much do you really know about this powerhouse of fun and adventure?
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Here are 15 surprising facts about Merlin Entertainments that might just blow your mind.
1. Second Largest in the World
Merlin Entertainments is the second-largest attractions operator globally, behind only The Walt Disney Company. It manages over 140 attractions in 25 countries on four continents.
2. It All Started with SEA LIFE
Merlin’s first attraction wasn’t a theme park but a SEA LIFE aquarium. The company was founded in 1998, focusing initially on marine conservation and education.
3. A LEGOLAND Legacy
Did you know Merlin owns LEGOLAND? The first LEGOLAND park opened in Billund, Denmark, in 1968, but Merlin acquired the brand in 2005, expanding its presence worldwide.
4. The London Eye Connection
The London Eye, one of the UK’s most iconic landmarks, is operated by Merlin Entertainments. It’s Europe’s tallest observation wheel and attracts over 3 million visitors annually.
5. Thrill-Seeking Headquarters
Merlin’s head office is in Poole, Dorset, UK – fittingly near the water, reflecting its SEA LIFE origins.
6. Conservation Champions
Merlin supports marine conservation through its SEA LIFE Trust. This charity operates sanctuaries for marine wildlife, including seals and beluga whales.
7. World-Famous Wax Figures
Madame Tussauds, owned by Merlin, features wax figures so detailed that it takes over 800 hours to create just one! They even use real human hair for added realism.
8. Exclusive Theme Parks
Merlin owns some of the UK’s most beloved theme parks, including Alton Towers, Thorpe Park, and Chessington World of Adventures.
9. Record-Breaking Coasters
The Smiler at Alton Towers holds the world record for the most inversions on a roller coaster, with 14 loops designed to leave riders dizzy with excitement.
10. Halloween Experts
Merlin’s parks are famous for their Halloween events. From Scarefest at Alton Towers to Fright Nights at Thorpe Park, these seasonal attractions draw crowds every autumn.
11. A Commitment to Accessibility
Merlin strives to make its attractions accessible to everyone. Many of its parks and venues offer disability passes, sensory-friendly experiences, and quiet zones.
12. Warwick Castle’s Long History
Merlin operates Warwick Castle, a historic site with over 1,100 years of history. Visitors can enjoy medieval reenactments, jousting, and even stay overnight in themed lodges.
13. Global LEGOLAND Expansion
Since acquiring LEGOLAND, Merlin has opened parks in locations like Japan, South Korea, and the USA, bringing LEGO-inspired fun to families worldwide.
14. A Pioneer in Virtual Queuing
Merlin parks like Thorpe Park have embraced virtual queuing systems, allowing visitors to reserve their spot in line digitally and make the most of their day.
15. A Diverse Portfolio
Merlin doesn’t just stop at theme parks and aquariums. It also operates unique attractions like The Blackpool Tower, Heide Park Resort in Germany, and the Dungeons series of immersive experiences.
